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internet marketing

1affective content 1conversion rate 1customer requirements 1linguistic style match 1online customer reviews 1service delivery 1technology adoption

1Bruggen, Elisabeth C. 1Dean, Alison Mary 1Friedman, Mike 1Ludwig, Stephen 1Marimuthu, Malliga 1Pfann, Gerard 1Wetzels, Martin 1de Ruyter, Ko

1book chapter 1journal article

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12008 12013

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1affective content 1conversion rate 1customer requirements 1linguistic style match 1online customer reviews 1service delivery 1technology adoption

1Bruggen, Elisabeth C. 1Dean, Alison Mary 1Friedman, Mike 1Ludwig, Stephen 1Marimuthu, Malliga 1Pfann, Gerard 1Wetzels, Martin 1de Ruyter, Ko

1book chapter 1journal article

Date

12008 12013

Title
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Date

More than words: the influence of affective content and linguistic style matches in online reviews on conversion rates.

- Ludwig, Stephen, de Ruyter, Ko, Friedman, Mike, Bruggen, Elisabeth C., Wetzels, Martin, Pfann, Gerard

Creator: Ludwig, Stephen , de Ruyter, Ko , Friedman, Mike , Bruggen, Elisabeth C. , Wetzels, Martin , Pfann, Gerard
Resource Type: journal article
Date: 2013

Developing pre-relational trust in technology service providers

- Marimuthu, Malliga, Dean, Alison Mary

Creator: Marimuthu, Malliga , Dean, Alison Mary
Resource Type: book chapter
Date: 2008

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